Toby O’Rourke is the President and CEO of Kampgrounds of America, Inc. whose brands include KOA, the world’s largest system of private campgrounds and leader in outdoor hospitality with over 525 franchised and company-owned locations across North America as well as Terramor Outdoor Resorts, a new glamping venture with a flagship property in Maine.
Toby first joined KOA in 2011. As the Sr. Vice President of Marketing she instilled KOA’s digital marketing disciplines and data driven approach. Prior to being promoted to President and CEO, Toby also served as the Chief Operations Officer for KOA overseeing franchise operations, marketing, sales and technology.
Toby’s leadership at KOA is strengthened by a background in brand management, software development and consulting. She began her career in programming and then worked in business and technology consulting for Deloitte and STA Group. She transitioned to a marketing career following graduate school and served in brand and digital marketing roles for Sara Lee Corporation and White Wave Foods (now Danone).
Toby has a Master of Business Administration degree from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree from the University of Notre Dame. In 2017, she was named to the Forty Under 40 marketer list by Advertising Age magazine, and in 2021 she was presented the Stan Martin Award by the Association of RV Parks and Campgrounds (ARVC). She serves on the boards of the RV Industry Association (RVIA), Farmland Partners (NYSE: FPI), and the Billings Chamber of Commerce. She is also on the advisory council of Care Camps and a member of the Outdoor CEO Council and ARVC Business Forum.
Toby and her husband, DJ Clark, have four young children and live in Billings, Montana. As a native Montanan and a mother, she is passionate about KOA’s mission of “connecting people to the outdoors and each other.” She and her family enjoy hiking, fishing, visiting national parks — and of course camping.